At Smart Search, our highly qualified and dedicated SEO team, not only understand the technicalities of ecommerce SEO strategies; they also have deep insight and a real understanding of how the retail industry works: this is what ecommerce SEO is all about and, it is also this knowledge, that is absolutely paramount to laying down the foundations of your targeted campaigns.
We have a tight grip on other important and pertinent factors: we understand the human psychology of shopping, of persuading your customers that they need to make that purchase; as well as conversion rates, usability and user experience. The main thing to take from this is that an ecommerce website is never finished, it's always in a state of change and that is exactly the method by which our SEO specialists work.
Our job is never really done as there's always something new that can be introduced to help you generate more sales.
How is Ecommerce SEO Different?
Whilst the methods and strategies may be complex, our ethos can be identified by three very simple points. Firstly, you need to announce your overall offering with absolute precision and clarity. Secondly, you need to ensure that your ecommerce website is 100% responsive and works across all static and mobile devices. Thirdly, and perhaps most importantly, you should always try to ensure that your customers are only three clicks away from finding the product they want, anymore and they will simply gloss over you and move on to the competition.
Ecommerce SEO is about producing high quality, fresh content at every single given opportunity. This, coupled with authoritative links, a high level of interactivity, and technical superiority, are just some of ways we can help you create the most productive shopping campaign for your business.
Intelligent SEO Investment
Let's sit back and process this for a moment. Your ecommerce website currently has 10,000 products (that's completely normal), but what that amounts to in SEO is 10,000 unique pages that require keyword research, content and subsequent optimisation.
Whilst you may think that all you need to do is stuff the same few keywords into every space possible for a quick fix, overnight success; the reality couldn't be more different. This is also the point at which many promising ecommerce businesses fall to the wayside.
At Smart Search, we approach ecommerce SEO differently by spending copious amounts of time researching and analysing both your competitors (what they do well and what they don't do so well) and all of the key terms your target audience use to find products similar to yours. The more combinations we know, the more tailored we can make your plan. 'Unique' is the main word to always keep in mind; repetitiveness just doesn't cut it!
Only when a diligent research and analysis has been successfully undertaken can we turn our focus to the onsite SEO. Aside from page and product content, we'll look at your ecommerce website's architecture (so its navigation and product categories), we'll also look at the actual product names, their URL's and all accompanying images (an aspect often overlooked).
Videos can also be an area of focus, as well as customer reviews and testimonials, which are fantastic way of introducing fresh content: we can even integrate effective FAQs that are not only purposeful for the customer but, rather cleverly, also for your overall SEO campaign.
With Smart Search, no stone is left unturned. Our proven, tried and tested methodology aims to improve the overall authority of your website, whilst satisfying all of Google’s guidelines in relation to technical aspects, content and quality. By doing so, we’ll attract relevant and targeted traffic, which leads to conversions and a huge return on investment: for that's what SEO fundamentally is, an investment.