Working With Established, Quality Brands:
With 34 UK salons and 28 International salons, highly respected and globally recognised 'Essensuals' hairdressers understand that brand positioning and online marketing is incredibly important to their success. In order to remain a cut above the rest (for want of a better description), they decided to join forces with the equally passionate and talented digital marketing agency, Smart Creative.
Essensuals originally approached Smart Creative in order to design and develop a complex CMS website; one that has the technical capabilities to showcase a diverse and plentiful image gallery, but also looks the business.
Following Guidelines vs. Breaking Boundaries
The brand’s foundations and educational systems are comfortably and firmly entrenched within their sister company, Toni & Guy. With this in mind, it was paramount that we worked to their existing guidelines, whilst still delivering forward-thinking, stimulating design to reflect contemporary fashion and style.
As well as the build itself, the client also required the services of a web development company who provide online legal assistance: with our huge portfolio of well-known International brands and in-house team of legal advisors, they didn’t have to look far...
CMS WEB DESIGN
What The Client Said
"I just wanted to say thank you again for all of the design work that you have done for Essensuals. Both myself and Christian Mascolo (Company Director Toni & Guy) were extremely impressed with what you guys at Smart have put together."
- Name: Jon Hansford – Assistant to Christian Mascolo, Essensuals Hairdressing