The Italian fine dining restaurant, Blummyz, on the border of Chelsea and South Kensington knew that they needed a polished presentation and marketing materials to attract guests with a high price point and quality dining experience. That's why they chose to work with Smart to create a display that could win over guests and entice them to try the restaurant. Smart advised the team that they should send in their food photographers and create menu covers for them to display their menu in pride.
Firstly, our expert food photographers headed down to the restaurant to conduct a full range of food photography. Capturing the full range of the menu in a productive session, the photographs were sent for editing in the studio. Highlighting all of the key features by bringing in more contrast and colour helped the images to portray a mouth watering story of the food.
Incorporating the photos in to the menu inspired us to use a more unusual and striking material for the menu cover. The unorthodox purple Croco Pellaq material paired up with the elegant Blummyz logo contrasts perfectly and creates the same sense of luxury that the rest of the venue beholds.